Who should attend
All employees working within the tk PLM process.
What you learn
Participants will be guided through the major aspects of successful product management based on the tk PLM Process. Starting with the enablers of innovation management participants will work through market research models, mega trends and segmentation techniques to arrive at a market specific vision for individual products. Participants will then be guided through the concept and competitor assessments, product definition to arrive at a value proposition.
Finally the training looks at product launch, financials and metrics all the way to the retirement of a product.
How you learn
This is a fast paced interactive workshop format with hands-on sessions, which guide you through the phases of the product lifecycle. With the use of examples of your own product portfolio, you will improve your skills and become an excellent product manager.
Take the opportunity for additional exchange with your product management colleagues in a relaxed dinner setting on the first evening.
- Learning about important key success factors of product management
- Learning how to become more effective and efficiency in product management and the PLM process.
How to register
*Please click "register in we.learn" and mark your interest via clicking the "request schedule" button.
Product Management Fundamentals
Date & location
September 08-10, 2020 - Essen, Germany
2,000 € (plus travel and accommodation)