Product Management Fundamentals (virtual)

Program Language

This program will be conducted in English.


Who should attend

All employees working within the tk PLM process.


What you learn

Participants will be guided through the major aspects of successful product management based on the tk PLM Process. Starting with the enablers of innovation management participants will work through market research models, mega trends and segmentation techniques to arrive at a market specific vision for individual products. Participants will then be guided through the concept and competitor assessments, product definition to arrive at a value proposition. Finally the training looks at product launch, financials and metrics all the way to the retirement of a product.


How you learn

This is a fast paced virtual and interactive workshop format with hands-on sessions, which guide you through the phases of the product lifecycle. With the use of examples of your own product portfolio, you will improve your skills and become an excellent product manager.

The training is online across 5 modules in one week. You'll just need a laptop with a microphone or a headset, a browser, and an internet connection. Each module we'll be covering a specific topic, during that time you'll get the opportunity to share ideas with the rest of the group using our interactive polls and breakout rooms. Each module is split into sessions, making the learning bite size. Module 1 contains just 1 session of 1 hour and a half but all other modules 2 through to 5 contain two sessions. There is a break of 30 minutes in between sessions. The aim is for you to attend all sessions for maximum benefit and enjoyment.


Your benefits

  • Learning about important key success factors of product management
  • Learning how to become more effective and efficiency in product management and the PLM process.


How to register

Please click "register in we.learn" and mark your interest via clicking the "request a class" button.

Product Management Fundamentals (virtual)

  • Duration

    Virtual, 5 modules á 3,5 hours (module 1 will be 1,5 hours)

  • Date & location

    If you are interested in this program, please contact us or mark your interest in we.learn.

  • Investment

    1200 €

  • Participants

    15 participants

  • Your contact

    Nicola Sondermann