AI for Modern Marketing Strategies: Compact, In-Depth, and Practical

Program Language
This program will be conducted in German.

Who Should Attend
This training is for all marketing managers and digital marketers, Social media and content managers and executives at the intersection of technology and marketing. Basic knowledge of AI and prompting is required to participate.

What You Learn
Artificial intelligence opens up new possibilities for data-driven marketing. You'll learn how AI detects patterns in customer data and helps you define target groups with precision. Automate the creation of social media posts, offers, and emails, and use AI-powered trend analyses to respond to market developments early.
Discover how to optimize campaigns using real-time data, implement chatbots for sustainable customer engagement, and integrate AI into your strategy in a technically sound and ethically responsible way.

How You Learn
Short, focused impulses lay the foundation for understanding. Through interactive collaboration on the whiteboard, ideas are exchanged and directly applied. Prepared prompts can be tested and refined, while hands-on practice with AI tools ensures immediate application and lasting learning. This is how theory becomes real-world competence.

Your Benefits

• Higher conversion rates: Precise targeting increases the success of your campaigns.
• Increased efficiency: Automated processes save time and reduce costs.
• Innovative edge: Use state-of-the-art AI technologies to set yourself apart from the competition.