The future starts now, because Artificial Intelligence is increasingly finding its way into our everyday working lives and will shape and change them. AI can already be found in our production and manufacturing, but it will also become part of our applications such as Excel, PowerPoint or Outlook.
AI will support and relieve us in many areas, open up new possibilities, simplify our processes and improve our performance as an organization. We will use it to generate texts and images, create concepts and proposals and to process information. So it's time to get to grips with the topic of AI and be curious in order to exploit the full potential of AI in the future.
This program helps you to understand and classify the basics of AI and takes away any fear of contact with AI systems in a playful way. Regardless of your current knowledge and previous experience with AI, you will learn the necessary skills in dealing with generative AI and language models such as Copilot, GPTs and other AIs.
Increasing efficiency with AI – Automate time-consuming tasks and optimize workflows.
- Opportunities and challenges – Understand how AI creates added value in logistics and what risks you need to deal with.
- Practical applications – Gain insights into proven AI techniques, targeted prompt strategies, and role-specific solutions.
- Data-driven decisions – Use AI-supported analyses to make informed decisions.
- Compliance and risk management – Identify and minimize risks while efficiently implementing regulatory requirements.
Target group segmentation: Learn how AI recognizes patterns in customer data and helps you define target groups precisely.
- Content creation: Automate the generation of social media posts, blog articles, offers, and emails with AI-powered tools.
- Trend analysis: Use AI to identify market developments early on and adjust your strategies accordingly.
- Campaign optimization: Understand how AI evaluates real-time data to allocate budgets in a targeted manner and maximize the success of your campaigns.
- AI-powered customer engagement: Develop chatbot-powered strategies to efficiently tap into new markets and build lasting customer loyalty.
- Technical and ethical framework: Recognize the opportunities and limitations of AI in marketing and use AI responsibly.
Efficient lead qualification: Use AI bots to identify potential customers and prioritize leads.
- Competitive analysis: Let AI gather information about competing products and evaluate them from the customer's perspective.
- Personalized customer communication: Use AI bots to quickly and accurately create customized messages, product and service explanations, offers, and content.
- Sales pitch optimization: Develop compelling sales strategies for different target groups with the help of AI bots.
- Automation of routine tasks: Take the pressure off your team by automating time-consuming processes such as scheduling appointments or preparing quotes.
- Preparation for meetings and negotiations: Let AI bots compile relevant information and arguments to help you prepare for customer meetings and contract negotiations.
- Basics for creating prompts
- Basic prompts for everyday work (copywriters, editors, translators, meeting planners, meeting minutes)
- Visitor and event organization prompt: invitations, schedules, visitor information
- Text module Prompt: Answers, queries, standard texts in Outlook
- Translation prompt for business communication
- Protocol prompt to convert notes or transcripts into minutes
- Onboarding communication prompt: welcome email, office instructions, ..
- Internal communication / newsletter prompt: Office circular mails & news
- Notes – Tasks Prompt: Transfer free text notes into structured to-do lists
- Vacation replacement handover memo prompt: Information on what to consider in absentia
- FAQ collection prompt: Generate structured FAQs from knowledge
- Reminder emails / escalation prompts: Find diplomatic formulations
The technological development of Artificial Intelligence (AI), especially Generative AI, opens up unimagined possibilities – and much faster than anticipated, but also with many possible directions. But what is certain: AI will be an integral part of all our lives in a few at the latest, and the sooner we get to grips with the possibilities, the better we can actively manage the potentials and challenges ahead.
In our exclusive AI Bootcamp, you'll discover the future of AI for your business in two consecutive half days. On the first afternoon, you will learn via various impulses and expert presentations which technological developments will determine the next few years and which scenarios may occur. This will help you better understand the strategic importance of AI for your customers and your business.
The next morning, you will actively participate in a workshop. You will develop a realistic AI scenario and define your strategic positioning. Our goal is to inspire you to understand all facets of AI, to derive the impact on your business model and to develop first short- and long-term approaches.
Join us and secure your spot in this AI Bootcamp now to start unlocking the full potential of Artificial Intelligence for your business.
The rapid development of Artificial Intelligence (AI) is fundamentally transforming the way we work – and it's happening now. Those who understand the basics and recognize the potential today will be better equipped to lead with confidence, make informed decisions, and drive innovation tomorrow. With our two-part program “Fast Lane to AI – Your Personal AI Boost”, you'll receive a solid foundation and personalized support tailored to your real-world challenges
Today's working world as well as our private lives are more than ever characterized by rapid developments of technologies and an increasing digitalization in all areas.
This offers many benefits such as new investment opportunities in cryptocurrencies or even a deeper understanding of our customers through the processing of millions of data sets. But the variety of topics has increased to such a drastic extent and at such a speed that it is sometimes difficult to keep a sufficiently good eye on all developments. Therefore, this series of impulses will highlight selected topics and discuss them in depth. Click on "register now" to see the topics of each session before.
Hundreds of new AI tools are released every month. Learn more about two of the most popular generative tools for text and image creation here (German only).
Copilot, Power Automate and co. AI will make our day-to-day work much easier in the coming years.
Learn more about the possibilities that AI assistance systems already offer you today (German only).
We use so-called "prompts" to communicate with AI systems. In this video, you will learn how "prompting" works and which simple tips and tricks help to generate good and convincing results (German only).
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